5 factors to fail Lead Generation

1. List building is not done properly.
2. Lead generation is still not taken as a serious profession, so generally people take it as a time pass.
3. Top three mistakes, which managers make as per a survey, are: -
a. Providing product training not sales training.
b. Not providing a documented process supported by compelling sales tools.
c. Not providing coaching
4. High attrition rate, reps stay for an average 2.2 yrs as per a survey.
Top three reasons they leave are A. Money B. Lack of career path (most imp) C. No challenge, No mentor & not learning anything.
“Lead generation is taken as a fashion not a way of life”
5.Finally companies should understand Lead generation got nothing to do with closing, they should be paid, appraised, recognized according to the quality of leads they give.
79% of all the companies compensate their reps based on revenue.
Experts recommend that no more than 20% of the compensation be tied to revenue.
Its like pay them for what they control.
1. Doing a great job of targeting the right prospect.
2. Getting the prospect on a conference call or Demo (its not a joke)
3.Asking great questions
http://xdxy.com/5-factors-to-fail-lead-generation/

The author of above article has written this article for http://www.xdxy.com/ & is a Principal Consultant for OppsID Consulting

OppsID Consulting is a presales outsourcing company engaged in Lead Generation & Business Development for SME Level Technology firms across globe . Please visit http://www.oppsid.com/ or write us at info@oppsid.com .